Client: US Nike Football
2019
Role: Co-Director/Editor (alongside Ryan Kelly)
Background: December in Texas means high school football playoffs and crowning the champions of the most competitive high school football in the US. These showdowns happen at AT&T Stadium, and the energy for these games is unmatched. US Nike Football sought to create two videos to pump up the fans and players before the first and fourth quarter of every semi-final/final game.
The Ask: Create two hype videos showcasing the legacy and power of Texas high school football, through the eyes of three NFL players (formerly Texas high school football stand-outs).
For this series, I DP'd and assistant directed the NYC interview with Jamal Adams. Once the team completed the series of interviews, I led the charge on the editing/delivery stage of both videos by mixing the interviews with highlights from the Texas football season. Due to the success of these, the NFL players featured shared them on their personal Instagram/Twitter, as well as US Nike Football's account. In three weeks Ryan and I produced, directed, and edited the two videos included below.
