November 2023-Current
I worked closely alongside the agencies nightswim (responsible for all things digital/design) and GMGN (responsible for activations/all things physical) to capture content for the Nike U Move program. This program is currently at The Ohio State University and The University of Texas at Austin. Working in lockstep with nightswim, my work included all elements of the content pre-production, production, and editing process. We ultimately released a series of videos across social and web. My involvement with this program continues into 2025.
Here's the most recent campaign video for 2025 with credits below.
Agency: nightswim
Producer/Creative Director: Ryan Kelly
DP: Grant Lemons || Camera Op: Mac Shoop || Camera Op/Event Capture: Blake Rabe || Editor: Grant Lemons
Here's a selection of content from 2024 with credits below.
Agencies: nightswim + GMGN
Producer/Creative Director: Ryan Kelly
DP: Grant Lemons || Camera Op: Mac Shoop || Event Capture: Max Rodriguez || Editor: Grant Lemons
Two samples of mid-year social edits to promote events happening on campus:
These videos below, along with eight other looping videos, played on screens throughout campus and at activations at both universities. These pieces represent the various pillars (rest, nutrition, movement, connection, and mindfulness) that the Nike U Move program promoted in 2024. All footage was shot on location at the universities.
