Nike running: We Fly HTC film
Background: In 2018 Nike flew out Team Toyo, an elite running university hailing from Tokyo, as they aimed to beat the Hood to Coast course record.
The ask: Capture and edit video in real time as the race went down, alongside a content team from Nike. When necessary, assist in the editing of the Instagram story as well, where the story unfolded live for Nike Running's audience.
This was the first event of its kind where Nike told a story in real time, and it led to a high engagement from their followers on the Nike Running account. This set the stage for many successive races to come that were documented in this format.